Privacy Policy
Effective date: November 1, 2026
Rebel Wellness Inc. respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains what information we collect, why we collect it, how it may be used or shared, and how you can access, correct or ask questions about your information.
This policy applies to our websites, online forms, email and text communications, digital products, and coaching services, including services promoted through our Rebel Energy & Strength brand.
1. Who We Are
Business: Rebel Wellness Inc.
Privacy Officer: Kevin Otto
Email: support@rebelwellnessinc.com
For questions, complaints or requests involving your personal information, please contact our Privacy Officer.
2. Information We Collect
The information we collect depends on how you interact with us.
Website Visitors and Subscribers
We may collect:
- Name, email address and phone number
- Information submitted through contact forms, surveys or lead magnets
- IP address, browser and device information
- Website activity and interactions with our content
- Cookie identifiers and other technical information
Customers and Coaching Clients
When you purchase a product or participate in coaching, we may collect:
- Contact and billing information
- Purchase history, transaction details and payment status
- Appointment and enrolment information
- Signed agreements and communications
- Responses to assessments, questionnaires and check-ins
Health and Lifestyle Information
Our coaching services may involve information about:
- Energy levels, fatigue and mental clarity
- Sleep duration, sleep quality and sleep habits
- Nutrition, hydration and caffeine consumption
- Stress, movement and daily routines
- Body weight and circumference measurements
- Progress photographs
- Personal goals and coaching challenges
- Relevant symptoms, medical conditions, medications or health history voluntarily disclosed for coaching purposes
We recognize that health-related information and progress photographs can be particularly sensitive.
We collect information appropriate to the services being provided and do not require unrelated personal health information.
3. How We Use Your Information
We may use your information to:
- Respond to inquiries and provide customer support
- Process purchases and administer payments
- Deliver digital products and coaching services
- Schedule appointments and send service reminders
- Assess coaching suitability and personalize recommendations
- Review progress, check-ins and coaching feedback
- Maintain transaction, accounting and business records
- Improve our products, services and customer experience
- Measure website and marketing performance
- Detect fraud, protect our systems and comply with legal obligations
We will seek additional consent when required before using personal information for a new purpose.
4. Your Consent and Choices
We collect, use and disclose personal information with consent or another lawful basis permitted by applicable privacy law.
Some information is necessary to deliver a product or service you request. Other uses, such as certain promotional communications, are optional.
We seek appropriate consent before collecting sensitive information for private coaching.
You may request to withdraw consent for certain uses, subject to applicable legal or contractual limitations and reasonable notice.
If information is necessary to deliver an ongoing service, withdrawing consent may affect our ability to continue providing that service. We will explain the implications where applicable.
5. Private Coaching Information and Progress Photos
Private coaching information, including assessment answers, health-related disclosures, weight records, measurements, photographs and coaching notes, is used to provide and administer coaching services.
This information is not treated as public website content.
We will not publicly share or use identifiable client results, progress photographs, recordings or testimonials in advertising or other promotional materials without separate, informed authorization.
Clients may decline promotional use without affecting their enrolment.
When requesting marketing authorization, we will identify the material and intended uses.
Requests to withdraw permission will be addressed in accordance with applicable law and any practical limitations relating to material already distributed.
6. Payments and Transaction Information
We use third-party payment processors, including Stripe, to process transactions.
Payment providers may collect financial information needed to complete a purchase under their applicable terms and privacy practices.
Rebel Wellness Inc. may receive transaction amounts, dates, billing information, payment confirmations, payment status and limited payment-method details.
We also retain records where needed for accounting, taxation, refunds, disputes and other legal obligations.
7. Third-Party Service Providers
We use service providers to operate our business and deliver our services.
Depending on the service, these may include:
- Elite360 / GoHighLevel for customer management, online forms, appointments, communications, course delivery and coaching administration
- Stripe for payment processing
- Website hosting and analytics providers
- Email and text-message services
- Document-signing and cloud-storage services
- Advertising and marketing platforms
These providers may process personal information to perform their contracted functions or, where applicable, under their own privacy terms.
We seek to limit information shared with service providers to what is reasonably necessary and to use appropriate privacy and security arrangements.
Some service providers may process or store personal information outside Canada, including in the United States. Information processed elsewhere may be subject to the laws of that jurisdiction.
8. Website Cookies and Analytics
Our websites may use cookies, pixels and similar technologies to:
- Support website functionality
- Remember certain preferences
- Understand website traffic and visitor behaviour
- Measure advertising and marketing performance
- Improve our services and website experience
Third-party analytics and advertising providers may also collect technical information through these technologies.
You can manage certain cookies through your browser settings and any privacy controls available on our website.
Disabling certain technologies may affect website functionality.
We will obtain consent for non-essential tracking where required by applicable law.
9. Email and Text Communications
We may communicate with you by email or text message regarding:
- Inquiries and requested information
- Orders and payment confirmations
- Appointments and reminders
- Coaching services and account administration
- Updates about services you have purchased
We may also send promotional messages when we have appropriate consent or another lawful basis.
You can unsubscribe from promotional emails through the unsubscribe instructions provided.
For promotional SMS messages, you may generally reply STOP to opt out and HELP for assistance where those functions are supported.
Message frequency may vary. Standard carrier messaging or data charges may apply.
We do not require consent to unrelated promotional communications as a condition of purchasing private coaching.
Opting out of marketing does not necessarily stop important transactional or service-related messages.
10. Third-Party Websites and Links
Our websites, emails and other content may contain links to third-party websites, applications, products or services.
We do not control the privacy practices of those third parties.
When you visit an external website or use another company’s service, its privacy policies and terms may apply.
We encourage you to review those policies before submitting personal information.
11. Sharing and Disclosure
We do not sell or rent personal information to advertisers or data brokers.
We may disclose information:
- To service providers supporting our business operations
- With your authorization
- To comply with applicable laws or lawful requests
- To investigate fraud or protect legitimate legal rights
- In connection with a legitimate business transaction, subject to applicable privacy requirements
We will not treat private coaching photographs or health information as public submissions simply because they were provided electronically.
12. Protecting Personal Information
We use reasonable administrative, technical and organizational measures appropriate to the sensitivity of the information we handle.
These measures are intended to reduce the risk of unauthorized access, loss, misuse, alteration or disclosure.
Access to personal information should be limited to individuals and service providers who require it for legitimate business purposes.
No electronic system is completely risk-free.
If a privacy or security incident occurs, we will assess the circumstances, take appropriate corrective action, and provide any notifications required by applicable law.
13. How Long We Retain Information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including delivering services, maintaining business records, resolving disputes and complying with legal obligations.
Different categories of information may have different retention requirements.
Information used to make a decision directly affecting an individual will be retained for the period required by applicable law.
When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymize it.
You may contact our Privacy Officer to ask about retention or request deletion where legally available.
14. Accessing and Correcting Your Information
You may request access to personal information we hold about you or ask that inaccurate information be corrected.
We may need to verify your identity before responding to a request involving sensitive information.
We will respond within applicable legal deadlines and explain any lawful refusal, exception or extension.
Requests can be sent to support@rebelwellnessinc.com.
15. Children
Our private coaching services are intended for adults.
We do not knowingly enrol minors in Stop Running On Empty or intentionally collect sensitive coaching information from children for that program.
If you believe a child has provided personal information improperly, please contact us.
16. Privacy Complaints
If you have concerns about how Rebel Wellness Inc. collects, uses, discloses, stores or protects personal information, contact:
Kevin Otto — Privacy Officer
We will review your concern and respond as appropriate.
You may also have the right to contact the Office of the Information and Privacy Commissioner for British Columbia or another applicable privacy regulator.
17. Changes to This Policy
We may update this Privacy Policy when our services, technology, business practices or legal requirements change.
Updated versions will be posted on our website with a revised effective date.
Where additional notice or consent is required by law, we will provide it.
18. Contact
Rebel Wellness Inc.
Privacy Officer: Kevin Otto
Email: support@rebelwellnessinc.com